Welcome to Digital Jewelers!

Meet the leaders shaping the future of jewelry. From scaling modern businesses to honoring legacy craft - they're not just adapting. They're redefining what's next.

Each month, we spotlight visionary jewelers using tech, creativity, and grit to grow their business — and we’d love to feature YOU next!

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Recently Shared: Lior of Elgrissy Diamonds
 
Want to scale your business, adapt to changing market trends, and embrace innovation without losing sight of tradition? Lior of Elgrissy Diamonds did just that, and he's sharing his insights!
 
 
Watch his story below and get inspired. 👇
 
 

Meet Our Community

Peter, Owner, Clarity London
PETER
Owner, Clarity London
 

For Peter, owner of Clarity London, authenticity is everything. As a jeweler catering to a discerning clientele in the UK...

Philip, Jewelry & Pawnshop Owner
PHILIP
Jewelry & Pawn Shop Owner, Mississippi
 
Over the years, Philip had tried a range of DIY tools to improve his product photography — clip-on lenses, lighting attachments...
 
Samantha, Fine Jewelry & Engagement Ring Seller
SAMANTHA
Fine Jewelry & Engagement Ring Seller
 

What Samantha needed wasn’t just a camera — it was a tool that could highlight clarity, craftsmanship, and confidence...

Etienne, Independent Jeweler & Designer
ETIENNE
Independent Jeweler & Designer (50+ Years)
 
While his artistry has only deepened with time, the same couldn’t be said for his photography process. Using a traditional digital camera...
 
Joelle, Owner, Weiss Jewelry LA
JOELLE
Owner, Weiss Jewelry LA
 
As the owner of Weiss Jewelry LA, Joelle takes pride in offering elegant, handcrafted pieces in one of Los Angeles' most iconic...
 
Adam, Union Street Jewelers
ADAM
Union Street Jewelers
 
As a long-time jeweler and early adopter of GemLightbox, Adam from Union Street Jewelers has had a front-row seat...
 
Sarah, Co-Owner, Weiss Jewelry LA
SARAH
Co-owner, Weiss Jewelry LA
 
As a former newspaper photographer, Sarah, co-owner of Weiss Jewelry LA, knows what it takes to capture the perfect shot. But...
 
Maria, Jewelry Wholesaler, R.D. El Lloro
MARIA
Jewelry Wholesaler, R. D. El Lloro
 

As a jewelry wholesaler dealing in gemstones and handmade pieces, Maria from R.D. El Lloro knew the importance...

Diego, Founder, Eternity Diamond Business, Mexico
DIEGO
Founder, Eternity Diamond Business, Mexico
 

For Diego Treviño, founder of Eternity Diamond Business in Mexico, product presentation is everything. When you're selling premium...

 
Oscar, Owner, Havoc Fine Jewelers
OSCAR
Owner, Havoc Fine Jewelers, Arizona
 

For Oscar Gomez, owner of Havoc Fine Jewelers in Goodyear, Arizona, jewelry isn’t just a trade — it’s a legacy. As one of the few...

Ivonne, Jeweler, Mexico City
IVONNE
Jeweler, Mexico City
 
Based in Mexico City, her company has specialized in manufacturing earrings for over six decades. Founded by her father 66 years...
 
Monze, Owner, Yoli's Jewelry, California
MONZE
Owner, Yoli's Jewelry, California
 
Her business specializes in 925 silver and 14K gold jewelry, offering a stunning range of rings, earrings, and diamonds...
 
Renee, JC & Company Ltd., Belize City
RENEE
JC & Company Ltd., Belize City
 
Based in the heart of Belize City, JC & Company Ltd. is a trusted name in both pawn services and retail jewelry. For Renee, who...
 
Cassia, Joalheria Neucina Matos, Brazil
CASSIA
Joalheria Neucina Matos, Brazil
 

For Cássia Matos, working at her family’s jewelry business in Mato Grosso, Brazil, means balancing tradition with innovation. At...

Prernaa, India's First Jewelry Influencer
PRERNAA
India's First Jewelry Influencer
 

For Prernaa Makhariaa, known as India’s first jewellery influencer and a trusted personal jewelry shopper, visual storytelling...

Marena
MARENA
Founder, Jewels by Marena
 
For Marena, founder of Jewels by Marena, presenting her gemstones in a way that matched their natural beauty had always been..
 
Yarnal Jewelers
ANGIE & SHERRY
Yarnal Jewelers
 

For Yarnal Jewelers, professionalism and customer trust are everything. But in an industry where visual presentation is critical...

William-3
WILLIAM
Bryan Costa Minerals
 

For William of Bryan Costa Minerals, professional-quality photography had long been a barrier to growth. Capturing mineral...

Fritz-2
FRITZ
Artist and Jeweler, Fritz & Mischell Jewelry
 
As an artist and jewelry designer, Fritz approaches the business from a creative angle. But like many designers, translating that...
Jennifer-2
JENNIFER
Portland-based Jeweler
 

For Portland-based jeweler Jennifer Norton, creativity and craftsmanship are at the heart of her business. But like many independent...

Cordell
CORDELL
Port Royal Jewelers, Naples, Florida
 

For Port Royal Jewelers in Naples, Florida, connecting with customers beyond the showroom was becoming increasingly...

Judith
JUDITH
Owner, Judith Kinghorn Collections
 
For Judith Kinghorn Collections in Minneapolis, the artistry has always been about creating one-of-a-kind jewelry. Over the years, Judith...
Denny
DENNY
Owner, Denny Wong Designs
 

For Denny Wong Designs, known for exquisite custom jewelry, capturing pieces in their true brilliance was an ongoing challenge. Traditional..

Daniela
DANIELA
Private Jeweler & Curator
 

For Daniela, a longtime customer and jeweler, showcasing jewelry with clarity and consistency is essential. Before GemLightbox...

Harkleroad-1
CALEB
Harkleroad Diamonds and Fine Jewelry
 
As a second-generation jewelry store, Harkleroad Diamonds faced the challenge of keeping pace with a rapidly changing...
Andrea
ANDREA
Owner, Andrea Montgomery Designs
 

For Andrea Montgomery, designing stunning jewelry was the easy part. The challenge was efficiently photographing, listing, and...

Ronny
RONNY
Jewelry Design & Watchmaker, Medawar's
 

As a family-owned jeweler, Medawar’s Jewelers is known for craftsmanship and customer service. But keeping up with digital demands...

LT Denny
DANNY
LT Denny Jewelers
 
For LT Denny, known for fine jewelry and custom design, efficiency is key. Between managing customer appraisals, inventory, and...
Prathibha
SANJEEV
Owner, Prathibha Jewellery House
 

As one of the oldest jewelers in South India, Prathibha Jewellery House prides itself on offering fine jewelry and gemstones for every....

Sorrely Jewelers
DENISA
Bijuteria Sorelly, Romania
 

Sorelly Jewelers has built its reputation on decades of craftsmanship and customer service. But in today’s jewelry market...

Rosie & Juliana, Greenshine Emeralds
ROSIE & JULIANA
Green Shine Emeralds, Colombia
 
For Green Shine, specialists in Colombian emeralds, presenting gemstones with accuracy and brilliance is both an art and a business...
Yes I Do Diamonds
BESSY
Manager, Yes I Do Diamonds, Hong Kong
 

For Yes I Do Diamonds in Hong Kong, efficiency is everything. As a busy jewelry retailer, managing product photography and editing...

Nathaniel (1)
NATHANEL
Marquisse Fine Jewelry
 

Nathanel began modernizing his jewelry store to meet the demands of a digital-first market. Building an online presence meant creating...

Omar (1)
OMAR
Jeweler, Lebanon
 
For Omar, photography was always a challenge in his jewelry business. Traditional methods took too long, often produced inconsistent...
Rocky-1
ROCKY
Owner, Rocky's Diamond Gallery
 

For Rocky’s Diamond Gallery, showcasing fine diamonds and jewelry meant constantly looking for better, faster ways to produce...

Julia
JULIA
Educator, The Gem Academy
 

At the AGTA Tucson Gem Show, gem educators, jewelers, and industry professionals gathered to explore the latest innovations in....

udhrash Export
VIVEK
Proprietor, Udhrash Gems Export
 
For diamond professionals, achieving flawless jewelry photography is often a slow and complex process. Capturing a diamond’s....
Elisa
ELISA
Vtron Lasers, Precision Laser 
 

At the JIS Miami Show 2025, jewelry and technology professionals gathered to see the latest innovations redefining the industry...

Rosalie
ROSALIE
Sales Executive, GN Diamonds
 

For GN Diamonds, presenting the true brilliance and fire of their diamonds is essential. Standard smartphone cameras often fail to....

Laurie
LAURIE
Owner, Laurie Kottke Fine Jewelers
 
For Laurie Kottke Fine Jewelry, known for its elegant custom designs, capturing professional photos that truly represent each piece was....
Parker
PARKER
Diamond and Gemstone Specialist
 

For Wahl Jewelers, balancing craftsmanship with marketing and customer communication meant finding tools that could deliver...

Jess
JESS
Palmer's Jewelry, Indiana
 

For Palmer’s Jewelry in Indiana, capturing professional-grade photos had always been one of the most time-consuming parts of....

David
DAVID
Owner, Michael and Sons Jewelers
 
For Michael & Sons Jewelers, precision and professionalism are everything, especially when it comes to appraisals. But traditional jewelry...
Jane
JANE
Owner/President, RM Johnson & Sons
 

For Jane Johnson of RM Johnson & Sons, photography wasn’t part of the original plan.
“I didn’t know until the show that I was going...

John
JOHN
Arca Coin Jewelry, Miami
 

At Arca Jewelry in Miami, John specializes in one-of-a-kind, high-end coin jewelry — a niche that demands impeccable detail and...

Andrew-1
ANDREW
Rose Bespoke Jewellery
 
At Rose Bespoke Jewellery, Andrew specializes in creating and restoring custom jewelry pieces. But capturing the true transformation...
Marc
MARC
Owner, Alonso Jewelry Designs
 

At Alonso Jewelry Designs, creativity is at the heart of everything they do. Specializing in intricate custom designs and repair work...

Ray (3)
RAY
Owner, Ray’s House of Gems
 

At Rays House of Gems, gemstone photography is the foundation of how customers discover and appreciate fine color...

Luka (3)
LUKA
Managing Director, Divalux
 
For Luka, a jewelry designer passionate about craftsmanship and presentation, photography had always been a bottleneck. Capturing the...
Alan
ALAN
Partner & Gem Expert, Scarab London
 

For Alan of Scarab London, decades in the jewelry industry have brought deep expertise—but also the ongoing challenge of adapting to...

Alicia
ALICIA
Beneficial Estate Buyers, Philadelphia
 

Alicia, from Beneficial Estate Buyers, handles exceptional estate jewelry — including rare sapphires, platinum pieces, and high-value...

Ali Diamond
ALI
Celebrity Jeweller, Dubai UAE
 
For Ali Diamond, every piece he creates is custom, unique, and made-to-order. His work is highly personal — intricate pendants...
Rosy Blue Diamond
ARIA & DIPU
Rosy Blue Diamond, Dubai
 

For Aria and Dipu from Rosy Blue in Dubai, jewelry design is a family craft. But while their pieces were rich in detail and craftsmanship...

Suraj SilGold
SURAJ
SilGold Fine Jewellery
 

Siraj from SilGold Fine Jewellery is known for creating vibrant, culturally rich pieces — from traditional Meena Kari enamel work to intricate..

Manish
MANISH
Hiranya India Jewel Private Limited
 
Hiranya India Jewel Pvt. Ltd., a respected exporter and manufacturer of traditional handmade jewelry from Kolkata, has always...
Luxor Atlanta
TARA
Luxor Fine Jewelry, Atlanta
 
For Tara and her team, standing out online meant making their jewelry look as brilliant on screen as it does in real life. Like many jewelers..
Hugo Slovakia
HUGO
Izlato SK and Hugo the Jeweller Slovakia
 
Izlato is a fast-growing retail and e-commerce jewelry brand based in Slovakia, operating 10 physical stores and serving customers across...
Oak & Ash (2)
JOANNA & ROGER
Oak and Ash, Hong Kong
 

For Oak and Ash, consistency was the hardest part of jewelry photography. As a jewelry design brand based in Hong Kong, their pieces were...

Simon
SIMON
Mayer & Watt
 

For Simon and his team, working with one-of-a-kind gemstones is the norm. Every stone they sell is unique, rare, and highly emotional for buyers. That makes photography critical.

Fern
FERN
Either Ore Jewelers Hilltop
 

When Fern took over Either Ore Jeweler in 2019, she was stepping into ownership without knowing exactly how the business would evolve. One thing was clear early on...

Kimberly
KIMBERLY 
Founder & Senior Piercer
 

For Kimberly, photography was never supposed to be complicated. But in reality, it became one of the most frustrating parts of running her jewelry business. Hiring people to take...

Bertucci (1)
MICHAEL 
Bertucci Watches
 

For Bertucci Watches, a manufacturer known for rugged field watches and precision design, photography had become a serious limitation. With over two decades in the...

Bertucci (2)-1
DAN
Owner, Ellis Jewelers
 

For Ellis Jewelers in Concord, capturing professional photos for inventory and online listings is a daily requirement, not an occasional task. Like many retail jewelers, they..

BlasedeNatale
ANTHONY
Blase DeNatale Jewelers
 

At Blase DeNatale Jewelers, presenting color accurately is essential, especially when working with fancy yellow diamonds where subtle tones make a significant difference to value and...

Michael RDI-1
MICHAEL
Founder & CEO, RDI Diamonds
 

At RDI in Rochester, jewelry photography had been an ongoing experiment. Over the years, the team tested multiple photography systems, moving from one large lightbox to another in...

Jullieta
JULLIETTA
Jewelry Retailer, Mexico
 

For this Mexico-based jewelry business, photography has been a steady journey of improvement. They began by photographing pieces on their phones, then moved to a...

Jessica-1
JESSICA
Jewelry Marketing/Media
 

For anyone working in jewelry media and marketing, one challenge stands above the rest: capturing high-quality photos and videos that truly represent jewelry. Jewelry is small...

Alligator Jesus
ALLIGATOR JESUS
Custom Grills, Los Angeles
 

For Alligator Jesus, craftsmanship lives in the details. Creating custom grills demands precision, symmetry, and flawless finishing—details that must be clearly visible to truly...

Edward
EDWARD
Fine Jewelry & Gemstone Specialist
 

For businesses working with both loose gemstones and finished jewelry, creating clear, organized catalogs for clients can quickly become a bottleneck. Photography isn’t just...

Shant
SHANT
Simone & Son, Huntington Beach, California
 

For Simone & Son, jewelry photography was a constant challenge. Like many established jewelers, capturing fine details, accurate color, and sparkle wasn’t just difficult—it was time...

Al (2)
AL
Owner, The Jewelry Clinic, New York
 

At The Jewelry Clinic, custom design is a core part of the business. Each piece is unique, detailed, and created to match a client’s vision. But capturing those details accurately was a...

Blaze (2)
Blaze
Treasures Jewelers
 

At Treasures Jewelers, capturing fine detail and true-to-life color was one of the most time-consuming parts of preparing jewelry for their website. Photographing each piece accurately..

Olga (2)
OLGA
Savage Stones
 

For Savage Stones, selling gemstones means showing more than just a single photo. Buyers want to understand shape, cut, color, and how the stone behaves from every angle. 

Joao
JOÃO
J. Paulo Ferreira Jóias, Portugal
 

Based in Portugal, this jewelry business needed a better way to present their pieces online. While the jewelry itself was well made, photographing it accurately was a challenge.

Rafaela
RAFAELA
Eugénio Campos Jewels, Portugal
 

For Eugénio Campos, a jewelry company with more than 30 years of history in Portugal, presenting collections clearly and efficiently is essential, especially during seasonal launches.

Francesco
FRANCESCO
Bon Gioielli, Italy
 

For Bon Gioielli, presenting fine jewelry online requires absolute precision. When customers shop digitally, they need to clearly understand what they are buying — every detail, every...

Kim
KIM
Jewelry Business Owner, Vietnam
 

For Kim, investing in the right tools is about more than just photography — it’s about elevating how her jewelry brand is perceived. After extensive research, Kim decided to...

Chiara
CHIARA
Vintage Jewelry Specialist, Italy
 

For Chiara and her team, jewelry is more than a product — it’s history. As a recognized historic business affiliated with Confcommercio Lombardia, the store specializes in jewelry...

Sylvia
SILVIA
Precioza Fine Jewelry, Italy
 

For Silvia Preziosa, jewelry is more than design — it’s storytelling. Based in Milan, Silvia is the founder of Preziosa, a brand born from her passion for combining fine jewelry with...

Thomas-4
THOMAS
Independent Jeweler, US
 

For Thomas, an experienced jeweler with an art school background, photography was always the hardest part of the job. “I went to art school, and next door was the photography....

OSama (2)
OSAMA
Independent Jeweler, US
 

For Osama, gemstones are all about color, size, transparency, and natural character. Over the years, he had collected exceptional tourmalines and aquamarines in a wide range...

Antonio-1
ANTONIO

Antonio, Hiper & Plata, Spain

For Hiper & Plata, a long-established silver jewelry manufacturer and wholesaler in Spain, photography had always been done the traditional way. “We came from working in a....

Hercules
HERCULES

Jaggards, Sydney

As Jaggards began transitioning into precious stones and jewelry, they faced issues common to highly reflective, multi-faceted products: dark “black spot” reflections, loss of brilliance...

Craig
CRAIG

The Perfect Diamond, Myanmar

Capturing diamonds and colored stones required external photographers, studio rentals, and significant coordination. The process was time-consuming, costly, and dependent on...

Daniel
DANIEL

Diamond Corporation, South Africa

Traditional cameras and improvised lighting setups could capture images, but they weren’t smart, sophisticated, or efficient. More importantly, they didn’t provide a reliable way..

Pakwan
PAKWAN

DMF Mounting, Thailand

For DMF Mounting, precision and presentation matter. As a jewelry mounting business based in Bangkok, creating clean, adaptable visuals is essential—especially for advertising, catalogs...

Slava
SLAVA

Azena Gems, Hungary

For Azena Gems, speed and accuracy are critical. Working heavily with gemstones means photography must capture brilliance without distortion—no black spots, no dull reflections...

Alla
ARLA

Independent Jewelry Design, US

For Arla, every piece she creates is truly one of a kind. Her jewelry is hand-carved in wax, cast in gold, and inspired by organic forms like flowers, branches, and natural textures. These...

Shaka Jewelers
SHOAIB

Shaka Jewelers, Dubai

For Shoaib and the team at Shaka Jewelers, photography used to be frustrating — and inconsistent. “It was a nightmare.” They relied on DSLRs and traditional lighting setups, but...

Hercules-1
ADAM

Jeweler, Dubai

For Adam, a jeweler based in Dubai, photography had always meant compromise. The idea of recreating true studio-quality images without bulky gear seemed unrealistic.

Sara
SARA

Marolla Jewelry, Dubai

As the social media manager for Marolla Jewelry, Sara faced constant frustration trying to photograph and film their pieces. Zooming in often meant blurry images. Details looked...

Have a great story? Share it with the world.

Building a legacy? Scaling online? Breaking the mold? Your journey can inspire thousands of jewelers globally. This is your chance to lead the conversation and connect with industry leaders.

Apply now to be featured in the next Jeweler Spotlight!

We'll feature your story in our newsletter, social channels, and potentially panel events and our blog, connecting you with thousands of jewelers globally!

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