The Challenge

For this Mexico-based jewelry business, photography has been a steady journey of improvement. They began by photographing pieces on their phones, then moved to a professional camera, followed by a professional lightbox. Each step helped, but it still wasn’t enough to support where the business is headed next.

Selling jewelry in Mexico relies heavily on strong catalogs and social media. The team explained that their marketing is driven by catalogs shown directly to clients, as well as sales coming from Instagram and jewelry shared digitally with customers.

Because of this, image quality matters.

“We sell a lot from Instagram and from showing catalogs to our clients,” she shared. “That’s why it’s important for us to have a really good catalog.”

Despite using professional cameras and specialty boxes, photography remained difficult. The results weren’t consistent, and the setup wasn’t delivering the quality needed to confidently expand their catalog.

GemLightbox’s Role

While attending the show, the team stopped by the GemLightbox booth as part of their search for a better solution.

They shared that the systems they had tried before simply hadn’t worked the way they needed. What stood out this time was the opportunity to upgrade both the camera and the box together, with a focus on clarity, consistency, and catalog-ready results.

“We’ve been trying to photograph with professional cameras and special boxes, but they haven’t really worked,” she explained. “That’s why we’re looking to expand our catalog with better quality.”

The interest in GemLightbox came from a desire to take the next step. Not starting from scratch, but building on everything they have already invested in.

The Results

For the team, GemLightbox represents a move toward growth, not experimentation.

• A clearer path to building a high-quality, client-ready catalog
  
  
• Photography that supports Instagram and digital selling
  
  
• A solution aligned with expanding product lines in gold and silver
  
  
• Confidence in taking the business to its next stage
  
  

“We’re very proud of what we’ve done so far,” she said. “We started with phones, then a professional camera, then a professional box. Now we want to expand more.”

GemLightbox fits into that next chapter. A step forward in presenting jewelry clearly, consistently, and confidently to clients in Mexico and beyond.

Key Highlights