Built to Last: How Union Street Jewelers Evolved with GemLightbox Over the Years

The Challenge

As a long-time jeweler and early adopter of GemLightbox, Adam from Union Street Jewelers has had a front-row seat to the evolution of jewelry photography — and the challenges that come with scaling digital presentation in a modern retail environment.

From the start, Adam knew how important visuals were to building customer trust and showcasing craftsmanship. But keeping up with evolving technology, and getting consistently professional images that worked across platforms — from online listings to social media and appraisals — was easier said than done.

“Focusing on both the close-in aspect of the ring and the far-end aspect while maintaining that resolution — that’s been one thing we’ve struggled with,” Adam shared.

Still, Adam saw potential in the earliest version of GemLightbox — and over the years, that trust has only grown.

“Honestly, I have to say you guys have come such a long way,” he said. “I’ve been with you since the very beginning when you first came out with your first box, and since then, I’ve seen nothing but improvement — with both the AI and the equipment.”

GemLightbox’s Role

For Adam, GemLightbox has evolved from a helpful tool into a daily essential — one that touches nearly every part of the business, from inventory management to marketing to customer service.

“Now we get to continue perfecting our photography, our products, listing our product online — everything just became so much easier,” he said. “With the AI itself, it’s made the process as simple and easy as possible that anybody can really do it.”

Even for team members without a tech background, the system has been intuitive. No learning curve, no complicated setup — just clean, clear images every time.

“Even if you’re not the most tech-savvy person, I find that even my colleagues and myself have no problem with it.”

With every update, GemLightbox continues to deliver more — smarter AI, better cameras, and tighter integration with the way Adam’s team works.

“Every single time I come back, I always see something new and better than last year,” he said. “Definitely excited to see what’s next for the lineup.”

The upgraded cameras are now helping Adam capture every detail in his inventory — a major boost for both sales and appraisals.

“When I’m doing appraisals, I get to capture every angle of the piece so they have every description they need. They don’t have to worry about untouched pieces or anything like that.”

And it’s not just about efficiency — it’s about presentation. On social media, product listings, and even internal documentation, the quality speaks for itself.

“Absolutely, we’ve used the GemLightbox in other areas like social media too,” Adam added. “Now we get to focus on high-quality visuals that we can just get done on the phone. The convenience is there for us — it makes it easier for both us and our customers.”

The Results

GemLightbox has become a cornerstone of Union Street Jewelers' digital workflow, helping Adam and his team work faster, smarter, and with greater visual impact.

“It’s honestly just made the process a lot easier,” he said. “Not to mention, the AI really polishes up those loose ends. It’s been an easy process for us working with you guys.”

What started as an early investment has grown into a long-term partnership — built on trust, continuous innovation, and real results.

“You guys have been really great with communication and really getting that feedback from us,” Adam shared. “I can say for certain — you’ve listened to your customers and really made a difference with us.”

Key Highlights