Ali Diamond, Celebrity Jeweller, Dubai UAE

From Bespoke Creations to Professional Catalogs: How a Custom Designer Finally Captures His Work with GemLightbox Pro + GemSparkle

Ali Diamond

The Challenge

For Ali Diamond, every piece he creates is custom, unique, and made-to-order. His work is highly personal — intricate pendants, detailed gemstone pieces, and trend-inspired designs crafted at speed.

But one major problem kept holding him back.

He couldn’t showcase what he was creating.

“People ask if I have a catalog or a website,” he said. “Everything I do is unique, and I never had a proper way to show what I’ve made so the next customer can order from it.”

Like many bespoke jewelers:

  • Photos lacked detail

  • Angles were inconsistent

  • Smartphone images didn’t convey craftsmanship

  • He couldn’t build a portfolio despite creating dozens of custom pieces

The missing link? A way to document his creations clearly and professionally — without becoming a photographer.

GemLightbox and GemSparkle's Role

At the Sharjah Show, Ali tested the GemLightbox Pro and immediately knew it solved his problem.

“This is going to let me catalog my creations,” he said as he viewed his pendant inside the system.

With GemLightbox Pro’s precision lighting and 360° capabilities, every detail of his piece appeared sharp — even areas he couldn’t normally capture with a phone.

He also added GemSparkle, giving him portable lighting for gemstones and rings as he sources materials.

“Now I’ve bought both machines — the GemLightbox Pro and the GemSparkle — and I’ll be using them together.”

Together, the tools gave him:

  • Consistent professional lighting

  • True color and detail

  • 360° videos for client previews

  • A real portfolio he can finally show future customers

The Results

With GemLightbox Pro and GemSparkle, Ali achieved:

  • A Complete Visual Catalog. He can now document every bespoke design immediately after making it.
  • Professional 360° Videos and Photos. Clear, detailed visuals that help clients appreciate craftsmanship.
  • Faster Marketing Content.  No more complicated setups — he can create videos in seconds.
  • Better Sales Conversations. When customers ask “What else can you do?” he now has the visuals to answer.

Ali summed it up simply:

“I feel like I found the solution.”

GemLightbox Pro and GemSparkle help him preserve his creativity, showcase his artistry, and build a growing visual library — one piece at a time.

Key Highlights

Ali Diamond-2
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