Showing Every Detail That Matters: How Bertucci Watches Uses GemLightbox to Capture What Makes Their Watches Different

The Challenge

For Bertucci Watches, a manufacturer known for rugged field watches and precision design, photography had become a serious limitation.

With over two decades in the industry and a strong focus on titanium construction and mechanical detail, the team knew that images had to do more than just look good. They had to explain craftsmanship.

But communicating those details through photos was difficult.

“We put a lot of detail and thought into our designs,” Michael explained. “What we struggled with was communicating that visually in a way that actually felt effective to the customer.”

Traditional photography setups failed to reveal the design features that set their watches apart. Reflection, depth, texture, and fine finishing were hard to capture in a way that truly represented the product.

GemLightbox’s Role

When Michael discovered GemLightbox, he immediately noticed the difference in how detail was rendered.

“What I like about it is that it allows us to show all the great details and thoughts that go into the product. It lets us show every aspect in a high-quality way.”

Unlike their previous workflow, GemLightbox made it easier to capture multiple angles, texture, and structure with clarity. Michael also highlighted how accessible the system felt compared to traditional setups:

“Incredibly easy to use. Simple. Compact. High quality results.”

For a brand built on precision manufacturing, the ability to visually express engineering quality without complicated photography setups was the real win.

The Results

With GemLightbox, Bertucci Watches now has a system that matches the quality of their product:

• Clear display of fine design details
  
  
• Multiple angles with consistent realism
  
  
• Studio-quality images without complexity
  
  
• A stronger product story through visuals
  
  

Instead of struggling to explain craftsmanship, the visuals now do the talking.

GemLightbox gave Bertucci Watches the ability to show their product the way it was meant to be seen — without technical photography becoming a barrier.

Key Highlights