Elevating Online Sales in Brazil: How Joalheria Neucina Matos Uses GemLightbox to Capture Sparkle and Drive Growth 

The Challenge

For Cássia Matos, working at her family’s jewelry business in Mato Grosso, Brazil, means balancing tradition with innovation.

At Joalheria Neucina Matos, their hallmark is quality — but what truly sets them apart is their focus on online sales. In a rapidly evolving digital landscape, they recognized that strong visuals were essential for standing out and building trust with remote customers.

“We work in the jewelry industry — at Joalheria Neucina Matos in Brazil, in Mato Grosso,” said Cássia. “Our main differentiator is online sales.”

But competing online brought its own challenges. Jewelry is tactile, emotional, and highly visual. Without professional product images and videos, even the most stunning pieces risked being overlooked. Capturing the brilliance and detail of fine jewelry in a way that resonated online was becoming a daily hurdle.

GemLightbox’s Role

Cássia and her team turned to GemLightbox, and immediately saw the difference.

“The GemLightbox camera helps us a lot in this segment,” she shared, “which is online selling — something that is in very high demand nowadays.”

With GemCam and Sparkle Lighting, Joalheria Neucina Matos was able to quickly produce studio-quality images and videos right from a smartphone. The system allowed them to photograph and film their pieces with true-to-life sparkle and color, without hiring a professional photographer or investing in a complicated setup.

Easy to use, portable, and consistent, GemLightbox became an essential part of their content workflow. Whether updating the website or engaging with customers on social media, they now had a reliable way to showcase their pieces — clearly, beautifully, and confidently.

The Results

Since implementing GemLightbox, the team at Neucina Matos has:

• Improved the visual quality of their online catalog, leading to greater customer confidence
• Streamlined their content creation process, saving hours of editing and retakes
• Enhanced customer experience, allowing clients to make informed buying decisions remotely

Most importantly, they've been able to keep pace with the growing demands of e-commerce, without compromising on brand quality.

“The GemLightbox camera helps us a lot,” Cássia emphasized. For a business where online trust begins with a clear photo, GemLightbox delivered exactly what they needed — clarity, sparkle, and speed.

Joalheria Neucina Matos continues to lead with confidence in Brazil’s growing digital jewelry space — proving that with the right tools, even tradition can shine online.

Key Highlights