From Studio to Social: How Denny Wong Designs Elevates Jewelry Marketing with GemLightbox and GemSparkle

The Challenge

For Denny Wong Designs, known for exquisite custom jewelry, capturing pieces in their true brilliance was an ongoing challenge. Traditional photography required outside photographers, often overseas, which made the process slow, costly, and complicated.

“Sometimes we even had to hire a photographer in China to take pictures,” Denny explained. “And this is a lot easier.”

In a world where customers expect professional, eye-catching visuals across platforms like Instagram, TikTok, and e-commerce sites, Denny needed a way to bring photography in-house while maintaining the highest quality.

GemLightbox and GemSparkle’s Role

Denny adopted GemLightbox several years ago, and it quickly became essential to his business.

“The pictures you can take are really good pictures—nothing compared to what we did ourselves.”

With GemLightbox, Denny gained the ability to capture professional-grade images quickly and reliably, cutting out the dependency on external photographers.

At the Tucson 2025 show, Denny also explored the new GemSparkle, a clip-on smartphone tool designed to create engaging video content with different LED effects and light temperatures.

“That’s more sparkles, yes,” Denny said. “When customers are shopping online, they love to see it. For Instagram, for TikTok, this is the perfect tool.”

The Results

For Denny Wong Designs,  GemLightbox and GemSparkle unlocked new ways to market and sell jewelry:

• Professional Quality: Clear, sharp photography that outperforms DIY attempts.
  
  
• Efficiency: Eliminated the need for overseas photography services.
  
  
• Social Media Engagement: Tools like GemSparkle create vibrant, eye-catching videos perfect for Instagram and TikTok.
  
  
• Customer Delight: Easy to share videos and photos with clients, making their shopping experience more engaging.
  
  

“We send those videos to our customers for them to use,” Denny shared. “It’s easy.”

By combining  GemLightbox with GemSparkle, Denny Wong Designs now captures the beauty of their pieces with precision, while also creating social-ready content that resonates with today’s digital shoppers.

Key Highlights