How Either Ore Jeweler Built a Visual Brand with GemLightbox

The Challenge

When Fern took over Either Ore Jeweler in 2019, she was stepping into ownership without knowing exactly how the business would evolve. One thing was clear early on: photography would matter.

Custom jewelry work requires clear, detailed visuals, especially when showing transformation and craftsmanship. But without a consistent system in place, documenting pieces professionally and managing content across staff created friction.

Fern needed a way to:

• Photograph custom jewelry consistently
  
  
• Present before-and-after work clearly
  
  
• Eliminate dependency on phones for photography
  
  
• Build trust visually through social media
  
  

At the time, investing in a photography system felt risky. But doing nothing was no longer an option.

GemLightbox's Role

Fern purchased GemLightbox just as she was taking ownership of the store and quickly made it part of daily operations.

Her business began using it for:

• Custom design showcases
  
  
• Before-and-after transformations
  
  
• Instagram content customers actively waited for
  
  
• Clean, professional visuals without editing headaches
  
  

As the business evolved, she upgraded to GemLightbox Pro and later added GemCam to support her growing team. Instead of relying on personal phones, her sales staff could now photograph pieces in a unified, consistent way and send images straight to the computer for use in-store and online.

The Results

With GemLightbox embedded into the workflow, Either Ore Jeweler now has:

• A photography system employees rely on daily
  
  
• Visual content customers actively expect and recognize
  
  
• Clean, consistent before-and-after storytelling
  
  
• One centralized setup for all staff photography
  
  
• A professional look across social and client communication
  
  

What started as uncertainty in 2019 has now become one of the store’s strongest tools.

Key Highlights