Clear Pictures, Clear Value: How Harkleroad Diamonds Uses GemLightbox to Power E-Commerce

The Challenge

As a second-generation jewelry store, Harkleroad Diamonds faced the challenge of keeping pace with a rapidly changing customer landscape. Moving into e-commerce, upgrading their website, and staying relevant on social media required professional-quality content. But without the right tools, creating clear, consistent images and videos for customers would be both time-consuming and inefficient.

GemLightbox’s Role

After six months with GemLightbox, Caleb has seen the difference it makes.

“It’s been incredibly helpful, particularly with our inventory—getting good, clear pictures. It’s been helpful for social media, and we’re getting ready to change over our website to a different platform. Just having that clear picture, having videos to send to customers… it’s been incredibly helpful and really kind of upped the value that we can provide to them.”

GemLightbox gave Harkleroad Diamonds the tools to create studio-quality images and videos in minutes, making it easier to showcase inventory online, engage with social media followers, and provide customers with visuals that inspire trust.

The Results

With GemLightbox, Harkleroad Diamonds strengthened both their digital and customer-facing presence:

• Professional Inventory Photography: High-quality, consistent visuals across platforms.
  
  
• Social Media Impact: Stronger engagement through polished images and videos.
  
  
• E-Commerce Readiness: Content tailored for a new website and online selling.
  
  
• Customer Value: Clear visuals that elevate trust and help close sales.

Caleb also shared his philosophy for jewelers navigating industry change:

“Don’t be afraid to change. I’m a second-generation jewelry store, and the customer is changing very fast. Don’t be afraid to do something uncomfortable—change your business model, adapt, and do whatever you have to do to service a customer.”

With GemLightbox, Harkleroad Diamonds is doing just that: adapting, innovating, and continuing to provide value to customers in a digital-first world.

Key Highlights