The Challenge

Bullion is already challenging to photograph — but jewelry introduces an entirely new level of complexity.

As Jaggards began transitioning into precious stones and jewelry, they faced issues common to highly reflective, multi-faceted products: dark “black spot” reflections, loss of brilliance, and inconsistent results across different pieces. Existing photography solutions lacked the simplicity and efficiency needed to support this growing category without adding production overhead or technical complexity.

They needed a solution that could handle both bullion and jewelry — reliably, consistently, and without compromise.

GemLightbox’s Role

At the Hong Kong September 2025 show, the Jaggards team experienced GemLightbox for the first time.

What stood out immediately was how intuitive the system felt. Despite the professional results, the workflow was straightforward and easy to adopt. The controlled lighting eliminated harsh reflections, while the built-in AI software simplified the entire process — from capture to final image.

What initially felt “almost too good to be true” quickly proved otherwise. GemLightbox delivered exactly what it promised: clean, accurate visuals with minimal effort.

The Results

With GemLightbox, Jaggards now has a photography solution that supports both its long-standing bullion business and its expansion into jewelry.

The team can consistently capture high-quality visuals that reflect the true detail and brilliance of their products — without complex setups or time-consuming edits. This confidence allows Jaggards to move faster, present products more effectively, and scale visual content as their offering evolves.

Key Highlights