From In-Store Visits to Closed Sales on WhatsApp: How Izlato Turns Social Content into Revenue with GemSparkle

The Challenge

Izlato is a fast-growing retail and e-commerce jewelry brand based in Slovakia, operating 10 physical stores and serving customers across 8 European countries, including the Czech Republic, Hungary, Germany, France, and Italy.

As a multi-store retailer with both showroom traffic and cross-border online sales, Izlato faced an increasingly complex challenge:

How do you show jewelry professionally, consistently, and convincingly to customers who are no longer standing in front of your display case?

With more buyers discovering pieces online and making decisions after leaving the store, photos and videos were becoming just as important as in-person sales conversations. But smartphone photos lacked polish, and ad-hoc lighting setups could not deliver consistent quality across team members and locations.

They needed a way to:

• Create professional, high-quality visuals quickly
  
  
• Support remote selling conversations
  
  
• Improve conversion from social media and messaging apps
  
  
• Keep quality consistent across stores and staff
  
  

GemSparkle's Role

After adopting GemSparkle, Izlato immediately saw a difference in both content quality and real business results.

GemSparkle became part of their daily workflow, not just for marketing, but for closing deals.

Hugo, who helps manage Izlato’s physical stores and social presence, explained how the impact went beyond photography:

GemSparkle allowed the team to:

• Produce professional videos for social media
  
  
• Send polished product previews directly to customers via chat
  
  
• Create compelling sales visuals on demand
  
  
• Make remote offers feel premium and personal
  
  

Instead of following up with plain photos or text quotes, Izlato now sends short, professional product videos when customers ask for prices after visiting the store.

This changed everything.

The Results

With GemSparkle, Izlato achieved:

• Higher engagement on social media
• More conversions from follow-up messages
• Faster response to client price requests
• A stronger professional image across all channels

The team described GemSparkle in one word:

Time-saver.

For Izlato, GemSparkle is no longer just a tool for content. It has become part of how they sell.

Key Highlights