A Legacy of Innovation: How a 66-Year-Old Jewelry Business Stays Competitive with New Technology

The Challenge

For Ivonne Carvajal, jewelry is more than a business—it’s a legacy. Based in Mexico City, her company has specialized in manufacturing earrings for over six decades. Founded by her father 66 years ago, the family-run business has built its name on craftsmanship, trust, and long-standing client relationships.

But in today’s digital-first world, even the most established jewelers must adapt to stay ahead. Ivonne recognized the growing pressure to modernize product presentation and digital content creation—especially with buyers expecting high-quality visuals online.

“Even after so many years, we’re still discovering innovations — technology that helps us become a much more competitive company.”

Like many manufacturers, her team faced operational challenges in creating consistent, professional product imagery at scale. The need was clear: tools that could bring efficiency, elevate quality, and reflect the premium nature of their handcrafted pieces.

GemLightBox's Role

Attending JCK Las Vegas became a pivotal moment. While exploring the latest in jewelry tech, Ivonne discovered GemLightbox—a solution designed specifically for businesses like hers.

With tools like Sparkle Lighting for eye-catching brilliance and GemStudio for automated, studio-grade photography, GemLightbox offered exactly what her team had been searching for. The setup was intuitive, compact, and easy to integrate into their existing workflow—no professional photographer required.

“We’re exploring different options, and we find them very interesting... That’s why we’re always looking for new ways to operate and to offer the best quality and the best technology options to our clients.”

GemLightbox gave Ivonne’s business the ability to produce sharp, consistent photos and videos of their earrings with minimal time investment. For a company rooted in tradition, it was the right bridge into the digital era—without compromising on quality or brand identity.

The Results

GemLightbox empowered Ivonne’s team to:

• Streamline their product photography process
• Increase consistency across their online catalog
  Reduce reliance on outsourced photoshoots
• Stay competitive in a modern, fast-moving market

Most importantly, it gave her family business a renewed sense of possibility in a rapidly changing industry. With every photo and video captured, they’re preserving legacy while embracing the future.

“We’re very proud to be here today at JCK,” said Ivonne. “Even after so many years, we’re still finding new ways to grow.”

Key Highlights