Precision Meets Simplicity: How GemLightbox Redefines Coin Jewelry Photography

The Challenge

At Arca Jewelry in Miami, John specializes in one-of-a-kind, high-end coin jewelry — a niche that demands impeccable detail and depth in every photograph.
However, achieving professional results traditionally required expensive DSLR cameras, an understanding of lighting, and technical mastery of macro photography.

“You need to understand depth of field because when you’re taking a picture so close, it could be in focus in one area but not in the rest,” John explained. “That takes knowing what you’re doing.”

Even with a $3,000 DSLR setup, results were inconsistent and time-consuming to edit — especially for an exhibitor managing fast-paced events like the World’s Fair of Money.

GemLightbox's Role

When John tried GemLightbox at the World’s Fair of Money, he immediately noticed what set it apart: instant, full-depth focus and professional lighting without the learning curve.

“The depth of field is all in focus, which is unbelievable,” he said. “Back in the old days, you had to take several photos in Photoshop and put them all together. This is instantaneously in focus — and the quality is amazing.”

He even tested it against his DSLR setup:
“I actually sent some pictures to my office from here, and they compared them to my DSLR camera, which cost me like $3,000 — and it was better quality than that DSLR.”

GemLightbox also streamlined his workflow, producing both photos and videos in seconds — ready for his website and marketing.
“We did that in 15 seconds, and now we can just pop it onto the web. Anybody can do it — you don’t need a degree in photography. It’s fast, so it’s going to save me a lot of time, which saves me money.”

The Results

With GemLightbox, Arca Jewelry achieved:

• Instant Full Focus: AI-powered depth-of-field ensures every detail is crystal clear.
  
  
• DSLR-Level Quality: Outperforms traditional cameras at a fraction of the cost.
  
  
• Fast Workflow: High-resolution photos and videos in seconds.
  
  
• Business Efficiency: Saves hours of photography time — directly improving ROI.
  
  

By simplifying complex jewelry photography, GemLightbox gave John the precision his coin jewelry deserves — and the freedom to focus on craftsmanship instead of camera settings.

Key Highlights