The Challenge

At RDI in Rochester, jewelry photography had been an ongoing experiment. Over the years, the team tested multiple photography systems, moving from one large lightbox to another in search of something that actually worked across their needs.

Each setup came with tradeoffs. Some were bulky. Others were complicated. Many required switching between different boxes depending on what they were photographing.

“We’ve experimented with different companies for many years,” Michael explained. “You usually end up with one box that does one thing, then another box to do something else.”

For a business working with both jewelry and blue stones, this lack of flexibility made photography slower and more frustrating than it needed to be.

GemLightbox’s Role

When RDI started using GemLightbox, the difference was immediately clear.

Compared to the systems they had tried before, GemLightbox stood out for its simplicity and size, without sacrificing quality.

“It’s a lot smaller, and it’s actually a lot simpler to use,” Michael said. “Alongside that, you get great quality. I don’t think you can beat it for the price.”

What mattered most was that GemLightbox handled multiple use cases in one system. Instead of switching setups depending on the material, the team could photograph jewelry and blue stones using the same workflow.

“It’s not just one thing,” Michael added. “It’s all in one.”

The Results

With GemLightbox, RDI achieved:

• Simplified setup without bulky or complicated equipment
  
  
• Consistent, high-quality images across jewelry and blue stones
  
  
• One unified system instead of multiple specialized boxes
  
  
• Better value compared to larger, more complex alternatives
  
  

For Michael, the recommendation was straightforward.

“100%. I think it’s the only way to go.”

For RDI, GemLightbox delivered what years of testing couldn’t: a single, reliable photography solution that’s easy to use, versatile, and built to handle everything they photograph.

Key Highlights