A Unified Look at Last: How Oak & Ash Simplified Photography with GemLightbox + GemSparkle

The Challenge

For Oak and Ash, consistency was the hardest part of jewelry photography.

As a jewelry design brand based in Hong Kong, their pieces were produced by different partners and photographed in different locations. Sometimes images came from suppliers. Other times, they took them in-house. The result was a catalog that lacked visual consistency.

“We design everything ourselves, and we work with different producers,” they explained. “So it was very hard to get a unified look when photos were coming from different places.”

Without a consistent style:

• The website looked fragmented
  
  
• Product photos varied in lighting and tone
  
  
• Visual communication with customers and retailers suffered
  
  
• Branding was harder to control

They needed a single solution that could bring all photography in-house and produce a consistent, professional look across every product.

GemLightbox and GemSparkle's Role

After first discovering GemLightbox earlier in the year, Joanna and Roger finally decided to take the plunge at the show.

“We instantly saw this as something that could make our lives much, much easier. And now we finally bought it.”

What stood out most was how simple the system felt.

“You put it in, you push a button, and it basically does everything.”

The built-in AI tools were another major draw. Not only could they achieve consistent output, but they could generate content faster with automated features.

“AI was a big selling point. But mostly, it’s just how easy the product is. Anyone can handle it.”

For travel and on-the-go shooting, they also added GemSparkle.

“I’m traveling a lot. As soon as you showed me GemSparkle, I knew I wanted it. That was a game changer for me.”

Together, GemLightbox and GemSparkle gave them:

• Consistent lighting and framing
  
  
• A unified visual style across all products
  
  
• Simple, repeatable workflow
  
  
• Professional results without technical setup
  
  
• Portable lighting for travel and sourcing
  
  

The Results

With GemLightbox and GemSparkle, Oak and Ash now has:

• A Unified Brand Look. One consistent visual style across their entire website and product catalog.
• Simpler Photography Workflow. No more juggling supplier photos or mismatched images.
• Professional, Retail-Ready Visuals. Clear, well-lit product shots that communicate quality instantly.
• Confidence in Communication. Images that now speak clearly to both customers and retail partners.

When asked to describe the experience in one word, their answer was instant:

“Game changer.”

For Oak and Ash, photography is no longer a bottleneck. It’s now one of their strongest brand assets.

Key Highlights