Elevating the Craft: How a Master Jeweler Took His Custom Work to the Next Level with GemLightbox

The Challenge

For Oscar Gomez, owner of Havoc Fine Jewelers in Goodyear, Arizona, jewelry isn’t just a trade — it’s a legacy. As one of the few remaining original handcrafters in the region, he’s built his reputation on precision, artistry, and custom craftsmanship.

“I’m one of the top custom jewelers in Arizona,” Oscar shared. “I specialize in hand fabrication, hand engraving, and I’m also what’s considered a master stone setter.”

From minimalist wedding bands to fully pavé showpieces, Oscar’s work speaks for itself — and in today’s world, that means showing up on social media.

“With social media being what it is these days — and being a custom jeweler — I like to take pictures of my work so I can show what I do, of course.”

But showcasing handcrafted brilliance using only an iPhone? That was the challenge.

“Before, it was challenges,” Oscar said. “iPhones is what I used, and it did okay. But I was looking for something better — something that was gonna really just take my content to a totally different level.”

GemLightbox’s Role

Right before hiring a professional photographer, Oscar discovered GemLightbox — and everything changed.

“I was about to hire a private photographer when I came across the GemLightbox last year,” he said.

Built specifically for jewelers, the all-in-one system gave Oscar exactly what he was searching for: a way to capture the fine detail, depth, and craftsmanship of his pieces — without needing a full production setup.

Instead of outsourcing content creation, Oscar could now shoot professional-grade photos and videos in-house, whenever inspiration struck. No waiting. No scheduling. No compromises.

GemLightbox turned his workshop into a content studio — empowering him to show his clients exactly what makes his work different.

The Results

Since adopting GemLightbox, Oscar has been able to elevate his brand’s digital presence to match the caliber of his craftsmanship.

His photos are cleaner. His content workflow is faster. And most importantly, his artistry is presented with the detail and respect it deserves.

For a master jeweler known for precision, GemLightbox wasn’t just a helpful tool — it was a natural extension of the craft.

Now, instead of hiring a photographer, Oscar captures the essence of his creations with a system designed for jewelers like him: hands-on, high-skill, and deeply personal.

“I was looking for something better — something that was gonna really just take my content to a totally different level,” he said. “And I found it.”

Key Highlights