From Tech-Shy to Photo-Ready: How Wahl Jewelers Uses GemLightbox to Capture Perfect Shots

The Challenge

For Wahl Jewelers, balancing craftsmanship with marketing and customer communication meant finding tools that could deliver professional jewelry photos without the need for complex setups or technical know-how.

“I’m a technological neophyte,” said Parker. “I really don’t like technology, and these guys make it easy.”

Before using GemLightbox, taking photos for social media, the website, and repair consultations required extra time and often inconsistent results. Parker needed something simple, fast, and professional that would make photography effortless for his team.

GemLightbox and GemSparkle’s Role

After using GemLightbox for a while, Parker was quick to notice the difference.

“I’m actually really impressed with how the GemLightbox makes even my pictures look clear. It’s really easy to touch them up, really easy to add backgrounds. The new AI components—I’m actually surprised how well they work.”

The combination of GemLightbox’s built-in lighting, turntable, and AI-powered background tools made it easier to capture, edit, and upload professional-quality images and videos in minutes.

“It’s given us better content not just for our website and inventory, but also makes social a whole lot better too. We’re getting better Instagram photos, better Instagram videos. The turntable makes it really easy to just see every aspect of that piece in one shot.”

At the RJO Show in Schaumburg, Parker also got his first look at the new GemSparkle, designed for capturing natural lighting and movement in jewelry videos.

“The new GemSparkle is gonna be great for videos. I can take a piece outside, show it with the background of our store. But what I really like is being able to show a repair customer, ‘Look, you really do need prongs—these are paper thin.’ I think it’ll pay for itself in two repairs.”

The Results

With GemLightbox and GemSparkle, Wahl Jewelers has achieved:

• Consistent Professional Photos – High-quality results for both inventory and marketing.
  
  
• Faster Workflow – Quick, simple photography without technical barriers.
  
  
• Improved Social Presence – Engaging Instagram-ready photos and videos.
  
  
• Enhanced Customer Communication – Clear visual explanations for repair estimates.
  
  
• AI Efficiency – Automatic background removal and editing that save hours of work.
  
  

GemLightbox and GemSparkle have empowered Wahl Jewelers to bring clarity, speed, and creativity to every part of their jewelry photography—proving that even those who “don’t like technology” can capture brilliance effortlessly.

Key Highlights