Keeping It Real: How Clarity London Streamlined Jewelry Photography with GemLightbox

The Challenge

For Peter, owner of Clarity London, authenticity is everything. As a jeweler catering to a discerning clientele in the UK, he’s spent years perfecting the art of delivering what customers truly value: quality, transparency, and trust.

But behind the scenes, capturing that value visually had become a growing challenge.

“In one word, I would say amazing,” Peter said. “We’ve been looking for solutions for photography for a long time and it’s a very expensive thing to do in our industry as well.”

Traditional photo shoots involved transporting stock to studios, coordinating with photographers, and investing in high-end edits — all of which drained time and budget. The bigger issue? These glossy, stylized photos often failed to reflect the real product.

“You don’t need all this amazing, super high, red carpet photography nowadays,” Peter added. “The customer just wants to see the product — what they’re getting and how it looks in real life — as opposed to all dressed-up and artificial, Photoshopped stuff.”

GemLightbox’s Role

That search for a better, more efficient solution ended with GemLightbox.

Designed specifically for jewelers, GemLightbox allowed Peter and his team to shoot true-to-life photos and videos in-house -  no studios, no outsourcing, no wait time.

“This is what I love about it — it’s real. It saves tons of time. We can use it for social media and content creation,” he said. “And now you’ve come out with this genius program with AI descriptions. I don’t know about you guys out there, but I hate doing all this admin.”

With the addition of AI-powered product descriptions, GemLightbox didn’t just improve Peter’s photography workflow — it automated the content that surrounds it, reducing the manual work that eats up a jeweler’s day.

“For me, time is very important,” Peter shared. “So what you guys have done — it’s amazing.”

And it’s not just the tools that impressed him — it’s the people.
“That’s a good little team, by the way. You all get on very easily — it’s just good to work with you. We just get to the point; we don’t wrap around the bush.”

The Results

Since integrating GemLightbox, Clarity London has seen massive savings in both time and costs — two critical resources for any retail jeweler.

“Time-wise? Probably 10 times,” Peter said. “It’s not just the setup, it’s the cost — taking stock out to different photo studios and all that. Cost-wise, yeah, 100%. Time-saving, cost-saving.”

From capturing stunning, realistic product shots to instantly generating content that sells, GemLightbox has become a core part of Clarity London’s day-to-day operations.

“Seriously, can we help? Yeah, we can take it.”

Key Highlights