Convenience Meets Quality: How Prathibha Jewellery House Simplified Stone Photography with GemLightbox

The Challenge

As one of the oldest jewelers in South India, Prathibha Jewellery House prides itself on offering fine jewelry and gemstones for every occasion. But despite their expertise, showcasing jewelry—especially colored stones—posed a major challenge.

“I was almost setting up a traditional photo booth at my store because I didn’t know what else to do,” said Sanjeev, Partner and GIA-certified gemologist. “I was anxious about the learning curve of teaching my people photography, because I’m not a photographer.”

Stone photography was particularly difficult. Metals were photographed fairly well, but diamonds and colored stones consistently fell short of expectations.

GemLightbox’s Role

At the Hong Kong International Jewellery Show, Sanjeev discovered GemLightbox by chance - and it immediately solved his concerns.

“The AI technology in your software is really nice because the stacking was something I was trying to read about, which is automatically happening in this. The autofocus and the colors were just fantastic. So I feel it’s just a plug-and-play thing that I really like in your system.”

GemLightbox offered the convenience of an all-in-one solution, eliminating the need for a complex setup or professional training. It provided consistent, high-quality results that made photographing colored stones effortless.

When asked to sum it up, Sanjeev didn’t hesitate:

“Convenient. And high quality.”

The Results

For Prathibha Jewellery House, GemLightbox transformed a frustrating challenge into an easy, reliable process:

• Convenience: A true plug-and-play system requiring no photography expertise.
  
  
• High-Quality Results: Professional photos of both metals and difficult colored stones.
  
  
• AI-Powered Efficiency: Automated focus stacking and color accuracy built into the software.
  
  
• Confidence: Freed from the complexity of traditional setups, staff can focus on sales and service.
  
  

“One more thing I liked was the way it captured colored stones,” Sanjeev added. “Because stone photography is particularly difficult… with colored stones and diamonds it was exceptionally difficult at home. When I saw this in your system, it was really good.”

With GemLightbox, Prathibha Jewellery House found not only convenience and quality but also a solution that supports their reputation as one of South India’s most trusted jewelers.

Key Highlights