Lighting Up Influence: How India’s First Jewelry Influencer Uses GemSparkle to Capture Brilliance On Camera

The Challenge

For Prernaa Makhariaa, known as India’s first jewelry influencer and a trusted personal jewelry shopper, visual storytelling isn’t just a tool — it’s her brand.

Whether showcasing rare gemstones or helping clients discover their perfect piece, Prernaa relies on clear, captivating content that brings jewelry to life on screen. But capturing sparkle and detail with precision was a consistent challenge — until she discovered GemSparkle.

“I have been using the GemSparkle for the past few days, and I must say that it is a complete game changer when you need to film jewelry, gemstones, or diamonds,” she shared.

As someone who films regularly for her audience, Prernaa needed a lighting solution that would not only highlight the brilliance of a piece but also adapt to different stones and settings — fast, easy, and camera-ready.

GemSparkle’s Role

With GemSparkle, Prernaa gained full control over her content creation process — all from her existing setup. The specialized lighting solution allowed her to film stunning, true-to-life jewelry visuals that stand out online and convert viewers into clients.

“Let me show you a quick way of what you can expect when you get a GemSparkle,” she said in a demo. “So I have my GemSparkle connected — this is the opal ring that I’m wearing, and since it’s a gemstone, I will be putting the light to a warmer light.”

With just a few adjustments, she was able to switch into static mode and showcase the piece with clarity and vibrance — no editing, no reshoots.

“Let’s get into a static mode and I’ll show you how wonderful it is.”

GemSparkle gave her the power to control lighting temperature, reduce glare, and enhance the natural color of every gem — all while shooting directly from her phone.

The Results

The result? Elevated content, better client engagement, and a faster way to turn product showcases into sales.

“And I must say that it is a complete game changer,” Prernaa  repeated. “So invest in the GemSparkle because it’s only gonna help you bring in more clients.”

For influencers and retailers alike, GemSparkle isn’t just a tool — it’s a content essential. And for Prernaa, it’s now a trusted part of her personal brand toolkit, helping her deliver the sparkle her followers expect — every single time.

Key Highlights