The Challenge

For Shoaib and the team at Shaka Jewelers, photography used to be frustrating — and inconsistent.

“It was a nightmare.”

They relied on DSLRs and traditional lighting setups, but shadowless photography simply wasn’t achievable. The pieces never looked the way they did in real life.

• Harsh shadows
  
  
• Inconsistent lighting
  
  
• No true detail capture
  
  
• Jewelry that didn’t reflect its real beauty
  
  

As a result, promoting their pieces properly was difficult. No matter how exceptional the jewelry was, the photography didn’t do it justice.

And in today’s market, if you can’t showcase the piece properly, you can’t maximize its impact.

GemLightbox’s Role

Everything shifted when they introduced GemLightbox into their workflow.

“We would never be able to promote our jewelry the way we wanted to until we came across the Gem Lightbox.”

For a long-time customer like Shoaib, it wasn’t just a one-time purchase. They’ve upgraded consistently as new models were released — integrating it deeper into their business over time.

Now, whenever they create or acquire a beautiful new piece, photographing it immediately becomes part of the process.

“Every time you have a nice piece, you want to photograph it to maximize the value of the piece.”

The difference wasn’t just technical — it was strategic.

On top of that, the after-sales support stood out just as strongly as the product itself.

“The after-sales service is on another level.”

For Shoaib, the experience extended beyond the machine — it included reliability, responsiveness, and ongoing support.

The Results

With GemLightbox, Shaka Jewelers gained:

• True shadowless photography
  
  
• Accurate representation of each piece
  
  
• Faster promotion cycles
  
  
• Confidence in marketing their collections
  
  
• Reliable long-term support
  
  

Photography is no longer a barrier — it’s now an advantage.

If he had to describe GemLightbox in two words? “Game changer.”

Key Highlights