The Challenge

For Simone & Son, jewelry photography was a constant challenge. Like many established jewelers, capturing fine details, accurate color, and sparkle wasn’t just difficult—it was time-consuming and inefficient.

Photography was needed across multiple touchpoints:

• Appraisals
  
  
• Website listings
  
  
• One-to-one customer communication

Sharing images with clients wasn’t always seamless, and producing consistent, professional visuals required unnecessary effort.

“Jewelry is very difficult to photograph,” Shant explained. “Before, it just wasn’t easy to get images we could quickly use and share.”

GemLightbox’s Role

After adopting GemLightbox, Simone & Son transformed the way they handled visual content.

The biggest impact wasn’t just image quality—it was ease and efficiency.

With the system, the team can now:

• Capture professional photos and 360° videos in minutes
  
  
• Instantly share images with customers via links
  
  
• Use the same visuals across appraisals, websites, and client communication
  
  

“It’s more efficient, more cost-beneficial, and sending pictures to customers has become easy,” Shant said.

What stood out most was the complete package: lighting, camera quality, and continuous upgrades working together as one system.

“It’s hard to pick just one favorite feature,” he added. “The lighting is great, the 360 videos are great, and the camera quality just keeps getting better.”

The Results

With GemLightbox in place, Simone & Son now benefits from:

• Faster photography workflows
  
  
• Easier customer communication
  
  
• Consistent, professional visuals across all channels
  
  
• Reduced friction in appraisals and online listings
  
  

For Shant and his team, the value comes from simplicity and reliability—tools that support relationships, not slow them down.

“It’s all about relationships,” Shant shared. “And having the right visuals makes that so much easier.”

Key Highlights