Simon, Owner, Mayer and Watt
Seeing Every Stone Clearly: How Simon Photographs Rare Gemstones in Seconds with GemSparkle

The Challenge
For Simon and his team, working with one-of-a-kind gemstones is the norm. Every stone they sell is unique, rare, and highly emotional for buyers.
That makes photography critical.
Before discovering a better way, gemstone photography meant:
- Complex lighting setups
- Heavy equipment
- Long setup times
- Inconsistent results
- Photos that failed to capture true color and brilliance
Ironically, the more experience their team gained, the clearer one thing became: more equipment did not mean better images.
“We realized less light was actually better,” Simon explained. “But we still needed a way to get close, get detail, and get real color.”
They wanted images that looked professional, fast enough to send in seconds and consistent enough for customers to recognize instantly.
GemSparkle's Role
“We actually have four of these in the office,” he said. “I use it probably ten times a day.”
With GemSparkle Simon can photograph a stone in under a minute.
“I hold the stone in tweezers, shoot the image, and send it to the client in seconds. It looks professional and it’s done.”
What impressed him most:
- Clean close-up detail
- Accurate gemstone color
- Fast capture with no setup
- Images that look consistent every time
- A process simple enough for daily use, all day long
The newest version impressed him even more. It now:
- Sits flush against today’s smartphones
- Has a larger camera window
- Includes three lighting modes (white, yellow, blue)
- Adds sparkle movement for dynamic stone viewing
- Makes magnification even easier for close inspection
With GemSparkle, his team captures brilliance, depth, and color without needing a full photography studio.
The Results
With GemSparkle, Simon and his team achieve:
- Professional gemstone photos in under a minute
- Consistent images clients recognize instantly
- Faster sales conversations
- Fewer retakes and zero setup frustration
- A repeatable workflow used all day, every day
And maybe the most important part:
“People get used to the way your images look. Standardization matters.”
GemSparkle gave Simon more than speed. It gave him consistency, accuracy, and confidence.
Key Highlights

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