The Future of Jewelry Sales: How Yarnal Jewelers Stay Ahead with GemLightbox

The Challenge

For Yarnal Jewelers, professionalism and customer trust are everything. But in an industry where visual presentation is critical, their existing photography methods weren’t keeping up with the expectations of today’s digital-first customers.

“As jewelers, we want the world to see us at our best,” said Angie. “When I look at the GemLightbox screen, I see that we look professional - ready for the world to see and enjoy.”

Without modern tools, showing products online meant inconsistent images, unclear detail, and missed opportunities for customers to engage. In a rapidly changing jewelry industry, Yarnal Jewelers needed a way to level up their digital presentation to match the quality of their craft.

GemLightbox’s Role

That’s where GemLightbox came in. Angie and Sherry discovered it at the Tucson Gem Show and quickly integrated it into their daily workflow.

“This product is amazing,” they said. “It pulled us into a more professional atmosphere that to the public makes us look like who we are—real jewelers.”

With GemLightbox, Yarnal Jewelers could capture sharp, crystal-clear photos and videos that highlighted every detail. The results not only impressed them but also reshaped how clients interacted with their brand:

“They can press a button, read the inscription of the item, press another button, purchase the item—and we will send it to them. It’s that easy.”

Beyond the product itself, GemLightbox’s support stood out. “They’re so easy. They will troubleshoot any problem you have. I can speak volumes about this—I could make a library about this.”

The Results

For Yarnal Jewelers, GemLightbox became more than just a photography tool—it was a business growth engine.

• Professionalism Elevated: Customers now see Yarnal Jewelers as modern, polished, and trustworthy.
  
  
• Ease of Use: Both staff and clients benefit from a simple, intuitive system that makes shopping and selling seamless.
  
  
• Future-Proofing: By adopting GemLightbox, Yarnal Jewelers positioned themselves ahead of industry shifts.

“I don’t know what anyone’s doing, that's running a jewelry store and not using this product,” said Sherry.

Her advice for other jewelers was clear:

“Stay on top of things—or you’ll be left in the dust like Kodak and Blockbuster.”

GemLightbox has given Yarnal Jewelers the confidence, tools, and efficiency to keep pace with a rapidly evolving industry—while elevating their brand for the digital age.

Key Highlights