COVID-19 has accelerated the pace of digital adoption and digital transformation, and the jewelry sector has been one of those that scrambled. The jewelry industry has gone virtual in the face of crisis.

Picup Media met with Rami, the Founder of the Young Diamantaires, to discuss how the GemLightbox Macro can help YD respond to the challenges of the pandemic, including the competition in visual experience. GemLightbox Macro enables jewelers and diamantaires to capture professional jewelry images and 360 videos of diamonds with a smartphone. Smartphone is not only the weapon of the digital future; to be able to use it for business is a valuable skill in today’s digital age.