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For Peter, owner of Clarity London, authenticity is everything. As a jeweler catering to a discerning clientele in the UK...
As a jewelry wholesaler dealing in gemstones and handmade pieces, Maria from R.D. El Lloro knew the importance...
For Oscar Gomez, owner of Havoc Fine Jewelers in Goodyear, Arizona, jewelry isn’t just a trade — it’s a legacy. As one of the few...
For Cássia Matos, working at her family’s jewelry business in Mato Grosso, Brazil, means balancing tradition with innovation. At...
For Marena, founder of Jewels by Marena, presenting her gemstones in a way that matched their natural beauty had always been a challenge. When customers shop online...
For Yarnal Jewelers, professionalism and customer trust are everything. But in an industry where visual presentation is critical, their existing photography...
As an artist and jewelry designer, Fritz approaches the business from a creative angle. But like many designers, translating that artistry into professional, consistent visuals for customers was a challenge. Without the right...
For Portland-based jeweler Jennifer Norton, creativity and craftsmanship are at the heart of her business. But like many independent jewelers, she faced a recurring obstacle: photography. “It took some time to realize that...
For Judith Kinghorn Collections in Minneapolis, the artistry has always been about creating one-of-a-kind jewelry. Over the years, Judith also built a vast collection of gemstones that she wanted to share and market. As she..
For Denny Wong Designs, known for exquisite custom jewelry, capturing pieces in their true brilliance was an ongoing challenge. Traditional photography required outside photographers, often overseas, which made the...
As a second-generation jewelry store, Harkleroad Diamonds faced the challenge of keeping pace with a rapidly changing customer landscape. Moving into e-commerce, upgrading their website, and staying relevant...
For Andrea Montgomery, designing stunning jewelry was the easy part. The challenge was efficiently photographing, listing, and describing each piece online. Traditional photography setups took too much time, and writing....
For LT Denny, known for fine jewelry and custom design, efficiency is key. Between managing customer appraisals, inventory, and an online presence, the team needed a way to capture photos quickly and integrate them seamlessly...
As one of the oldest jewelers in South India, Prathibha Jewellery House prides itself on offering fine jewelry and gemstones for every occasion. But despite their expertise, showcasing jewelry - especially colored stones posed a...
For Green Shine, specialists in Colombian emeralds, presenting gemstones with accuracy and brilliance is both an art and a business necessity. But emeralds are notoriously difficult to photograph—capturing their clarity..
For Yes I Do Diamonds in Hong Kong, efficiency is everything. As a busy jewelry retailer, managing product photography and editing often took too much time on the back end, pulling focus away from what mattered most...
For Omar, photography was always a challenge in his jewelry business. Traditional methods took too long, often produced inconsistent results, and required expertise that distracted from serving customers. To grow, he needed a...
For Rocky’s Diamond Gallery, showcasing fine diamonds and jewelry meant constantly looking for better, faster ways to produce high-quality images. Early photography setups were time-consuming and clunky, slowing down...
For diamond professionals, achieving flawless jewelry photography is often a slow and complex process. Capturing a diamond’s sparkle requires multiple lighting setups, specialized lenses, and plenty of patience....
At the JIS Miami Show 2025, jewelry and technology professionals gathered to see the latest innovations redefining the industry. Among them was Elisa from Vtron Lasers, whose company specializes in precision laser...
For Laurie Kottke Fine Jewelry, known for its elegant custom designs, capturing professional photos that truly represent each piece was always a time-consuming challenge. From photographing new arrivals to...
For Wahl Jewelers, balancing craftsmanship with marketing and customer communication meant finding tools that could deliver professional jewelry photos without the need for complex setups or technical know...
For Michael & Sons Jewelers, precision and professionalism are everything, especially when it comes to appraisals. But traditional jewelry photography made it difficult to capture consistent, high-quality images that...
For Jane Johnson of RM Johnson & Sons, photography wasn’t part of the original plan. “I didn’t know until the show that I was going to be shopping for a photography system for my jewelry, but here I am,” she said. Like many...
At Rose Bespoke Jewellery, Andrew specializes in creating and restoring custom jewelry pieces. But capturing the true transformation of a restored piece — the “before and after” — was a recurring struggle. Using traditional...
For Luka, a jewelry designer passionate about craftsmanship and presentation, photography had always been a bottleneck. Capturing the true brilliance and color of each piece required hours of setup, multiple shots, and..
For Alan of Scarab London, decades in the jewelry industry have brought deep expertise—but also the ongoing challenge of adapting to new technology. Photography, in particular, was a major bottleneck....
For Ali Diamond, every piece he creates is custom, unique, and made-to-order. His work is highly personal, intricate pendants, detailed gemstone pieces, and trend-inspired designs crafted at speed. But one major problem kept...
For Aria and Dipu from Rosy Blue in Dubai, jewelry design is a family craft. But while their pieces were rich in detail and craftsmanship, photographing them accurately was a continuous challenge. They handled photography...
Hiranya India Jewel Private Limited
Hiranya India Jewel Pvt. Ltd., a respected exporter and manufacturer of traditional handmade jewelry from Kolkata, has always taken pride in its craftsmanship. But like many jewelry manufacturers, the team struggled...
Luxor Fine Jewelry, Atlanta
For Tara and her team, standing out online meant making their jewelry look as brilliant on screen as it does in real life. Like many jewelers posting regularly on social media, they needed lighting that would enhance their pieces..
Oak & Ash, Hong Kong
For Oak and Ash, consistency was the hardest part of jewelry photography. As a jewelry design brand based in Hong Kong, their pieces were produced by different partners and photographed in different locations.
Mayer & Watt
For Simon and his team, working with one-of-a-kind gemstones is the norm. Every stone they sell is unique, rare, and highly emotional for buyers. That makes photography critical. Before discovering a better way...
Founder and Senior Piercer
For Kimberly, photography was never supposed to be complicated. But in reality, it became one of the most frustrating parts of running her jewelry business. Hiring people to take product photos did not always deliver...
Bertucci Watches
For Bertucci Watches, a manufacturer known for rugged field watches and precision design, photography had become a serious limitation. With over two decades in the industry and a strong focus on titanium construction and..
Blase DeNatale Jewelers
At Blase DeNatale Jewelers, presenting color accurately is essential, especially when working with fancy yellow diamonds where subtle tones make a significant difference to value and appeal. Anthony, who leads the...
Founder and CEO, RDI Diamonds
At RDI in Rochester, jewelry photography had been an ongoing experiment. Over the years, the team tested multiple photography systems, moving from one large lightbox to another in search of something that actually...
Jewelry Marketing/Media
For anyone working in jewelry media and marketing, one challenge stands above the rest: capturing high-quality photos and videos that truly represent jewelry. Jewelry is small, reflective, and detail-heavy. Getting accurate....
Custom Grills, Los Angeles
For Alligator Jesus, craftsmanship lives in the details. Creating custom grills demands precision, symmetry, and flawless finishing—details that must be clearly visible to truly appreciate the work. Before using GemLightbox...
Simone & Son, Huntington Beach, California
For Simone & Son, jewelry photography was a constant challenge. Like many established jewelers, capturing fine details, accurate color, and sparkle wasn’t just difficult—it was time-consuming and inefficient. Photography was...
Owner, The Jewelry Clinic, New York
At The Jewelry Clinic, custom design is a core part of the business. Each piece is unique, detailed, and created to match a client’s vision. But capturing those details accurately was a constant challenge. Before GemLightbox,
Savage Stones
For Savage Stones, selling gemstones means showing more than just a single photo. Buyers want to understand shape, cut, color, and how the stone behaves from every angle. Traditional photos often fall short, especially for...
J. Paulo Ferreira Jóias, Portugal
Based in Portugal, this jewelry business needed a better way to present their pieces online. While the jewelry itself was well made, photographing it accurately was a challenge. Before using GemLightbox, João and his team...
Bon Gioielli, Italy
For Bon Gioielli, presenting fine jewelry online requires absolute precision. When customers shop digitally, they need to clearly understand what they are buying — every detail, every angle, every finish. As Francesco explained...
Jewelry Business Owner, Vietnam
For Kim, investing in the right tools is about more than just photography — it’s about elevating how her jewelry brand is perceived. After extensive research, Kim decided to purchase GemLightbox, marking the third time she had...
Precioza Fine Jewelry, Italy
For Silvia Preziosa, jewelry is more than design — it’s storytelling. Based in Milan, Silvia is the founder of Preziosa, a brand born from her passion for combining fine jewelry with emotional geography: the deep personal....
Independent Jeweler, US
For Thomas, an experienced jeweler with an art school background, photography was always the hardest part of the job. “I went to art school, and next door was the photography school. I’ve struggled with photography my...
Hiper & Plata, Spain
For Hiper & Plata, a long-established silver jewelry manufacturer and wholesaler in Spain, photography had always been done the traditional way. “We came from working in a very traditional way,” Antonio explained.
Jaggards, Sydney
As Jaggards began transitioning into precious stones and jewelry, they faced issues common to highly reflective, multi-faceted products: dark “black spot” reflections, loss of brilliance, and inconsistent results across different...
Diamond Corporation, South Africa
Traditional cameras and improvised lighting setups could capture images, but they weren’t smart, sophisticated, or efficient. More importantly, they didn’t provide a reliable way to document quality checks with clear, consistent...
Diamond Corporation, South Africa
For DMF Mounting, precision and presentation matter. As a jewelry mounting business based in Bangkok, creating clean, adaptable visuals is essential—especially for advertising, catalogs, and marketing assets. Although...
Independent Jewelry Designer, US
For Arla, every piece she creates is truly one of a kind. Her jewelry is hand-carved in wax, cast in gold, and inspired by organic forms like flowers, branches, and natural textures. These intricate details are central to her work — and also...
Shaka Jewelers, Dubai
For Shoaib and the team at Shaka Jewelers, photography used to be frustrating — and inconsistent. “It was a nightmare.” They relied on DSLRs and traditional lighting setups, but shadowless photography simply wasn’t...





















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